Influence of Perceived Price Fairness on Buying Decision of Rural Consumer in India

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dc.contributor.authorAwasthi, M. K.
dc.date.accessioned2026-09-28T08:57:41Z
dc.date.available2026-09-28T08:57:41Z
dc.date.issued2026
dc.identifier.issn2347-2839
dc.identifier.urihttps://dspace.nehu.ac.in/handle/123456789/16344
dc.language.isoen
dc.publisherNehu Publication (2017)
dc.subjectPerceived Price Fairness
dc.subjectBuying Decision
dc.subjectRural Consumer
dc.titleInfluence of Perceived Price Fairness on Buying Decision of Rural Consumer in India
dc.title.alternativeInternational Journal of Applied Management Research, Vol. 4(No.1), Page : 1 - 10
dc.typeArticle
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International Journal of Applied Management Research (IJAM) Vol. 4, No. 1, 2017