Influence of Perceived Price Fairness on Buying Decision of Rural Consumer in India

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Influence of Perceived Price Fairness on Buying Decision of Rural Consumer in India.pdf(672.99 KB)
Date
2026
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Publisher
Nehu Publication (2017)
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Description
Keywords
Perceived Price Fairness, Buying Decision, Rural Consumer
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https://dspace.nehu.ac.in/handle/123456789/16344
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International Journal of Applied Management Research (IJAM) Vol. 4, No. 1, 2017