Brand Loyalty Towards Fast-moving Consumer Goods : A Systematic Literature Review

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dc.contributor.authorPatikar, Gautam
dc.contributor.authorPanmeih, Linus
dc.date.accessioned2026-09-29T05:58:53Z
dc.date.available2026-09-29T05:58:53Z
dc.date.issued2026
dc.identifier.issn2347-2839
dc.identifier.urihttps://dspace.nehu.ac.in/handle/123456789/16372
dc.language.isoen
dc.publisherNehu Publication (2020-21)
dc.subjectBrand
dc.subjectLoyalty
dc.subjectFMCGs
dc.subjectConsumer Behaviour
dc.subjectLiterature
dc.subjectReview
dc.titleBrand Loyalty Towards Fast-moving Consumer Goods : A Systematic Literature Review
dc.title.alternativeInternational Journal of Applied Management Research Vol. 6-7, No. 1-4, 2020-21, (pp: 67-84)
dc.typeArticle
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International Journal of Applied Management Research (A Double Blind Peer Reviewed Journal) Vol. 6-7, No. 1-4, 2020-21