Brand Loyalty Towards Fast-moving Consumer Goods : A Systematic Literature Review

Files
Brand Loyalty Towards Fast-moving Consumer Goods- A Systematic Literature Review.pdf(2.01 MB)
Date
2026
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Nehu Publication (2020-21)
Abstract
Description
Keywords
Brand, Loyalty, FMCGs, Consumer Behaviour, Literature, Review
Citation
URI
https://dspace.nehu.ac.in/handle/123456789/16372
Collections
International Journal of Applied Management Research (A Double Blind Peer Reviewed Journal) Vol. 6-7, No. 1-4, 2020-21