Relationship Marketing as a Strategic tool for Building Customer Loyalty in the Banking Sector

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creativework.keywordsRelationship marketing
creativework.keywordsCustomer loyalty
creativework.keywordsPublic banks
creativework.keywordsPrivate bank
creativework.keywordsManipur
dc.contributor.authorDevi, Thongam Bijiyarani
dc.contributor.authorSingh, Sorokhaibam Keshorjit
dc.date.accessioned2026-03-12T10:30:30Z
dc.date.available2026-03-12T10:30:30Z
dc.date.issued2026
dc.identifier.issn0972-8406
dc.identifier.urihttps://dspace.nehu.ac.in/handle/123456789/16239
dc.language.isoen
dc.publisherNEHU Publications (2025)
dc.titleRelationship Marketing as a Strategic tool for Building Customer Loyalty in the Banking Sector
dc.title.alternativeThe NEHU Journal Vol. XXIII, No. 1, 2025, pp. 42-55
dc.typeArticle
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The NEHU Journal Vol. 23, No. 1, 2025